About Us

Hello and welcome to our fantastical world! Where all the superheroes are boys and girls. Where positivity, happiness and confidence bloom. Where super-duper powers banish all gloom. Created by psychologists (it took them many a year!), To admire our awards – have a look here. Creative, educational and safe for everyone. Karisma Kidz. For super empowering fun.
Karisma Kidz is an interactive brand, based on more than 20 years of research, that teaches children aged 3-9 to be happier and provides feedback to the whole family. Our mission is to strengthen parent child bonds to create a world in which children are empowered, well behaved and grow with happiness, confidence and creativity while parents engage with their little superheroes in a virtual world that links seamlessly with positive activities, toys and rewards in the real world. Meet the big superheroes behind Karisma Kidz here and download the Karsima Kids Moodville app so your little superhero can start learning through play.

Our Team

Erika Brodnock – Chief Superhero

Mum, Entrepreneur, Energy Psychologist, Philanthropist.

Erika is the founder and CEO of Karisma Kidz. She is an energy psychologist. Having spent 14 years in Education, Parenting and Family Support and Performance Improvement (Six Sigma Black Belt) she decided to follow her passion for working with people at the subconscious level and delve into the world of Energy Work and Psychology.

Dr Amanda Gummer – Super Psychologist specialising in play and parenting

Dr Amanda Gummer is a leading authority on child development, play and parenting and holds PhD in psychology and a Post Graduate Certificate in Higher Education. With nearly twenty years of experience working with families and children, and two young daughters of her own, Amanda has a detailed understanding in this area.

Ruth Edwards – Rockstar Ruth

Ruth has worked within the music industry more than 10 years as a songwriter and Licensing Manager for major music companies, her merchandise and physical product experience include account and project management from initial concept through to completion. Ruth writes, performs and produces the awesome original music and sounds for Karisma Kidz!

Sue Atkins – Parenting Extraordinaire

Sue Atkins is a writer, speaker, broadcaster, parenting coach, and author of bestselling book Parenting Made Easy – How To Raise Happy Children; and the highly acclaimed Parenting Made Easy CDs and Workbooks. Sue regularly appears on the ‘This Morning’ Show on ITV and BBC Breakfast television offering support and advice to parents in a simple practical way!


Michael Gottlieb – Chief in Licensing

Michael cut his merchandising teeth with Warner Bros Consumer Products working on the Batman the Movie campaign generating over one billion dollars at retail. More recently he relaunched Sooty covering Toys, Clothing, Publishing and Jewellery.

Mentors & Advisors

Rupert Findlay

Rupert is an entrepreneur with over 20yrs experience of running his own business. He has two trade exits to date both in the retail/apparel space and is currently focused on scaling his latest venture http://www.Miioon.com (in the kids online co-creation space), as well as his NED role, supporting Erika and the ‘Karisma Kidz’.

Nick Johnson

Nick is a commercial director with significant fast moving consumer goods experience gained in world leading food and non-food companies. Nick currently works for Unilever as Category Strategy and Business Operations Director having previously been Sales Director for Birds Eye as well as holding senior commercial positions with P&G and Gillette.

Chris Taylor

Chris was co-founder of Origin Products Limited the Inventors and Brand Developers for the Polly Pocket brand, one of the largest girls dolls brands in its day, sold to Mattel in 2007. The Taylor Brothers have been involved in retail, building up a large chain of retail stores and were owners of one of Europe’s leading Music Recording studios with a Digital Media division